Tuesday, June 14, 2011

An evening with Dr Lois Frankel...

I shared an evening with a wonderful group of women at the launch of the new book Women on Top lastnight. A book about the life journeys of 13 successful business women revealing their biggest challenges and strategies to overcome them. 

I'm very proud of my long term mentor and 'second mum' Kerry Azar, who features as one of the authors alongside Dr Lois Frankel. For more than 12 years, Kerry has supported me and pushed me to try things I never thought possible. We all need people in our lives to help us reach our full potential. For me, to have been fortunate enough to have met Kerry fairly early on in my career, has been an incredible blessing. Through her business New Duende, Kerry is now coaching local and international leaders reach their full potential.

The theme for the evening was connections. The idea that success is all about nourishing relationships, always remaining positive and giving freely. 

As a branding specialist, to hear Dr Frankel express the importance of building your own brand, really resonated. Quite often I speak to my clients about the brand of 'them'. Not the company or product's brand, but rather the brand of 'I'. Dr Frankel's concept of success lies in building, refining, and selling your brand. 

If you haven't already thought about yourself as a brand, try spending some time reflecting on how you would like to be seen in the world... you might even have fun refining brand YOU!

For further inspiration ensure you add these two books to your library

Dr Lois Frankel & I with her new book